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Packaging & Label Design for Brands in Brunei

Brunei Darussalam's high-income, Muslim-majority population of approximately 450,000 generated a GDP of approximately BND 20.7 billion in 2024, the fastest annual growth rate (4.2%) in 25 years, with the oil and gas sector accounting for 46.7% of GDP and the non-oil and gas sector contributing 53.3%. MUIB (Majlis Ugama Islam Brunei) halal certification, mandatory for all food and beverage businesses since 2011, functions as an absolute market-entry condition: no food product, imported or domestically produced, may be sold without a valid MUIB halal certificate or per-product halal permit. Brunei ranks eighth globally in halal food export development; the state-backed BruneiHalalFoods brand distributes beverages, canned food, condiments, cooking oil, frozen food, snacks, and fresh produce across Bangladesh, China, Japan, Malaysia, the Philippines, Singapore, and the UAE. Retail distribution is concentrated in Bandar Seri Begawan through chains such as Hua Ho and Sim Kim Huat, all requiring bilingual Malay-English labelling as a minimum.

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Brunei Packaging Regulations

Halal certification is governed by the Halal Certificate and Halal Label Order 2005 (in force 1 August 2008; amended by the Amendment Order 2017), administered by MUIB under the Ministry of Religious Affairs. The Order mandates halal certification for all F&B businesses operating in or importing into Brunei, covering ingredient permissibility, processing, handling, storage, packaging and labelling, and premises separation of halal from non-halal goods. Halal certificates cost BND 90 and are valid for three years; per-product halal permits cost BND 50. General food labelling is regulated under the Public Health (Food) Act (Chapter 182) and the Public Health (Food) Regulations S 80/00 (2000), enforced by the Food Safety and Quality Control Division, Ministry of Health. Labels must be in English and/or Malay; nutritional information panels are NOT mandated for domestic retail sale under existing Brunei regulations, they may be required by destination markets for exported goods. A Draft Food Order 2024 is in preparation to replace Chapter 182 with a modernised framework. Note: MIPR (Ministry of Industry and Primary Resources) had no food labelling enforcement responsibility and was restructured and renamed the Ministry of Economy, Trade and Industry (METI) in June 2026; the correct food labelling authority is the Ministry of Health.

Key Industries in Brunei

Oil and gas (Brunei Shell Petroleum, a 50:50 joint venture between the Government of Brunei and Shell, produces crude oil and LNG from the Seria and Champion fields; contributed 46.7% of GDP in 2024), halal food manufacturing and export (state-backed BruneiHalalFoods brand with retail and food-service presence in at least eight countries), downstream petrochemicals (Hengyi Industries' BND 4 billion integrated refinery, Phase 1 operational since 2019, producing petroleum products, paraxylene, and benzene primarily for Chinese markets), financial services and Islamic finance (regulated by Autoriti Monetari Brunei Darussalam/AMBD), and government procurement and construction.

Services for Brunei Clients

Browse the full range of our graphic design services, from labels and boxes to logos, print and digital, all delivered print-ready for brands in Brunei.