Packaging Design
Insights & Guides.
Practical guides on product packaging design, label compliance (FDA, EU), CMYK vs Pantone, dieline specs, food and cosmetic packaging, and brand identity, written by a designer with 7+ years of real-world experience. See the results in our case studies, or explore the full service list.
How Much Does Packaging Design Cost? A Complete Breakdown
What packaging design costs: our exact one-off prices, typical market ranges from freelancers to agencies (our estimates), and the factors that drive cost up or down.
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How to Brief a Packaging Designer: The Template That Gets Exactly What You Want
A detailed packaging design brief template, plus the questions every brand should answer before briefing a designer, so you get first-draft concepts that actually hit the mark.
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Supplement Label Design: FDA Requirements, Layout Rules, and Common Mistakes
A practical guide to designing supplement labels that pass FDA review, sell on Amazon, and win on shelf, covering Supplement Facts panels, claims compliance, barcode specs, and layout hierarchy.
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What Is a Packaging Dieline? The Complete Guide for Brands
What a dieline is, why printers need one, how to read the cut and fold lines, and what happens when brands skip this step. A practical explainer for non-designers launching physical products.
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How to Choose a Packaging Designer: 12 Questions to Ask Before You Hire
The questions that separate competent packaging designers from ones who'll cost you money in reprints, revision loops, and printer rejections. A practical hiring guide for product brands.
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Amazon Packaging Design: Image Requirements, FBA Rules, and A+ Content
What Amazon actually requires for packaging artwork, product images, and FBA labelling, plus how to design packaging that converts in search results, not just on shelf.
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CBD Packaging Design: What You Can (and Cannot) Put on the Label
CBD label compliance is more complex than most brands realise, what the FDA restricts, what state rules add on top, and how to design packaging that communicates value without making illegal claims.
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Food Packaging Label Requirements in the US: What Must Be on Every Package
A practical guide to FDA food labelling law, Nutrition Facts panels, ingredient lists, allergen declarations, net weight, and the claims you can and cannot make. Written for brands launching food products, not lawyers.
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Cosmetic Packaging Design: FDA Requirements, INCI Lists, and EU Compliance
What must be on a cosmetic label in the US and EU, ingredient lists, INCI naming, mandatory warnings, net quantity, and how the Modernization of Cosmetics Regulation Act of 2022 changed the rules.
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Print-Ready Packaging Files: CMYK, Bleed, Resolution, and What Your Printer Actually Needs
Why packaging files get rejected at pre-press, and how to deliver artwork your printer will accept first time. A practical explainer for brand owners working with designers and printers.
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The Packaging Design Process: What Happens Between Brief and Final Files
A step-by-step walkthrough of how a professional packaging design project works, from brief to concepts, revisions to print-ready delivery, so you know exactly what to expect and how to get the best outcome.
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Stand-Up Pouch Design: The Complete Guide to Mylar, Kraft, and Flexible Packaging
Everything about designing for stand-up pouches, panel layout across front, back, and gusset; film specifications; seal areas to avoid; print method differences; and what makes a pouch stand out on shelf and in Amazon search.
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Packaging Design for Startups: What to Prioritise, What to Defer, and How to Launch Without Overspending
How to make smart packaging design decisions when you're launching a first product, what actually matters for launch, what can wait, and how to avoid the expensive mistakes that delay new brands.
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Luxury Packaging Design: What Makes Premium Packaging Actually Work
What separates packaging that commands a $120 price point from packaging that looks like it belongs at $30, the materials, finishes, structural decisions, and design principles that signal genuine quality to a discerning buyer.
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Mailer Box Design: How to Create Unboxing Packaging That Earns Repeat Customers
How to design e-commerce mailer boxes that protect the product, present the brand at the moment of delivery, and give customers a reason to photograph, share, and reorder, plus the technical specs your printer needs.
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Colour Psychology in Packaging Design: What Colours Actually Communicate (With Category Evidence)
What the research says about colour in packaging, and what the shelf says when you look at what actually sells. A guide to using colour deliberately rather than by default.
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Packaging Redesign: When to Update Your Packaging and How to Do It Without Losing Brand Equity
How to know when your packaging is holding back your brand, how to redesign without losing the recognition you've built, and what to change versus what to keep. A strategic guide for established product brands.
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12 Packaging Design Mistakes That Cost Brands Money, and How to Avoid Them
The most common, most expensive packaging design errors, from files that fail at pre-press to compliance gaps that surface after printing, to design decisions that lose sales on shelf. Seen repeatedly across hundreds of packaging projects.
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Sustainable Packaging Design: What Actually Reduces Environmental Impact (and What's Just Marketing)
A practical guide to sustainable packaging materials, certifications, and design choices, what genuinely reduces impact, what greenwashing looks like, and how to communicate sustainability claims without misleading buyers.
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Pet Food Packaging Design: Regulations, Market Positioning, and What Actually Sells
Designing packaging for pet food brands, AAFCO nutritional adequacy statements, guaranteed analysis panels, ingredient list rules, and the visual strategies that win on shelf and on Amazon in a crowded market.
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Typography in Packaging Design: How Type Choices Affect Purchase Decisions
How typeface selection, weight, scale, tracking, and hierarchy affect how buyers perceive price, quality, and brand character, with examples from packaging that works and a practical framework for choosing type on pack.
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Alcohol Label Requirements: TTB Compliance for Wine, Beer, and Spirits
What the TTB requires on US alcohol labels, COLAs, mandatory elements, the government warning statement, sulfite declarations, allergen rules, and the state requirements that sit on top of federal law.
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Barcode Requirements for Packaging: UPC, EAN, GS1, and What Your Retailer Actually Needs
Which barcode type your product needs, where to get legitimately assigned barcodes, minimum print sizes, quiet zones, placement rules, and the difference between UPC, EAN, FNSKU, and GS1 DataBar.
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Bottle and Jar Label Design: Materials, Shapes, Layout, and What Makes Labels Stick
A practical guide to designing labels for glass and plastic bottles, jars, and tubes, covering label materials, adhesive selection, shape options, panel layout, and the print specifications that determine whether your label looks great or falls off.
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