Packaging Design
Insights & Guides, Page 3.
Practical guides on product packaging design, label compliance (FDA, EU), CMYK vs Pantone, dieline specs, food and cosmetic packaging, and brand identity, written by a designer with 7+ years of real-world experience. See the results in our case studies, or explore the full service list.
Packaging for International Markets: How to Design Labels That Work Across Multiple Countries
Selling in multiple countries means navigating different languages, regulatory formats, and labelling requirements on the same package. This guide covers how to approach multi-market packaging, from language strategy to regulatory stacking to artwork version management.
Read article
Accessible Packaging Design: How to Make Packaging Usable for Everyone
Approximately 1 in 5 adults in the UK and US has a disability that affects how they interact with packaging. This guide covers the design principles, tactile indicators, and practical standards that make packaging genuinely accessible, and why accessible design benefits all consumers.
Read article
Shrink Sleeve vs Pressure Sensitive Labels: Which Is Right for Your Product?
Shrink sleeves offer full-body coverage and 360-degree design. Pressure-sensitive labels are more flexible and lower cost at small quantities. This guide compares both formats across design, production, cost, and recyclability to help you choose the right label for your container.
Read article
Flexible vs Rigid Packaging: How to Choose the Right Format for Your Product
Flexible packaging (pouches, bags, sachets) and rigid packaging (bottles, jars, boxes) serve different products, different budgets, and different brand positions. This guide compares both formats across cost, barrier performance, sustainability, and design to help you choose correctly.
Read article
Net Weight and Fill Weight Requirements for Packaging: How to Declare Correctly
Net weight is one of the most frequently miscalculated mandatory label elements. This guide covers the US, UK, and EU rules for quantity declarations, including the difference between net weight and drained weight, how to handle multi-unit packs, and where the declaration must appear.
Read article
Sunscreen and SPF Packaging Requirements: FDA OTC Monograph, EU Cosmetic Rules, and What Your Label Must Say
Sunscreen is regulated as an OTC drug in the US and a cosmetic in the EU, two completely different regulatory frameworks with different label requirements. This guide covers what each market requires on SPF product packaging and where the two systems diverge.
Read article
Skincare Packaging Design: Materials, Regulations, and What Actually Sells
A complete guide to skincare packaging, choosing between airless pumps, jars, tubes, and droppers; navigating EU and US labelling rules; and designing packaging that earns trust at first glance.
Read article
Brand Identity Design: What the Process Actually Looks Like (and What It Costs)
What brand identity design actually involves, how the process runs from brief to brand guidelines, what separates strong from weak brand systems, and realistic costs across studio tiers.
Read article
Candle Label Design: Requirements, Materials, and What Makes a Label Actually Work
Everything candle and wax melt brands need to know about label design, GHS hazard labelling requirements, material choices, sizing, and the design decisions that drive shelf sales and Etsy clicks.
Read article
Logo Design Process: What Happens Between Brief and Final Files
A clear look at how professional logo design actually works, from strategy and concept to refinement and final delivery, what you should expect at each stage, and why the process matters as much as the outcome.
Read article
Social Media Design for Brands: What Actually Makes Graphics Perform
A practical guide to social media design for product brands, sizing and specs for every platform, how to build a visual system that's consistent without being rigid, and what separates graphics that stop the scroll from ones that get skipped.
Read article
Hair Care Packaging Design: Formats, Regulations, and the Design Decisions That Build Brand Trust
A complete guide to packaging design for shampoo, conditioner, hair oil, and styling products, container formats, material compatibility, labelling requirements, and the visual design decisions that drive sales in a crowded beauty category.
Read article
Supplement Packaging Design: FDA Compliance, Label Requirements, and What Drives Sales
Everything supplement brands need to know about packaging design, FDA Supplement Facts panel requirements, structure/function claim rules, container formats, and the design decisions that build trust in a category where credibility is everything.
Read article
Food Packaging Design: FDA Label Requirements, Formats, and What Makes Food Brands Win on Shelf
A complete guide to food packaging design, FDA Nutrition Facts panel requirements, net weight rules, allergen labelling, container formats, and the design decisions that drive retail and e-commerce sales for food brands.
Read article
Box Packaging Design: Dieline Structures, Print Specs, and What Makes Cartons Work
A practical guide to folding carton and custom box packaging design, dieline structures, board grades, print specifications, finishing options, and the design decisions that create strong shelf presence and unboxing experiences.
Read article
E-Commerce UX Design: What Separates Product Pages That Convert from Ones That Don't
A practical guide to UX design for e-commerce product brands, the specific page elements, information hierarchy decisions, and design patterns that drive conversion, reduce bounce, and build trust with first-time buyers.
Read article
How to Design Food Packaging That Sells
The difference between packaging that sits on the shelf and packaging that jumps off it. A practical guide to food packaging design psychology, colour, and hierarchy.
Read article
Packaging Design for CBD Products in the USA: A Complete Guide
Navigating FDA regulations, state laws, and consumer trust signals for CBD label and packaging design in the American market.
Read article
EU Food Labeling Laws Explained for Brand Owners
A plain-English breakdown of EU Food Information Regulation 1169/2011 and what it means for your packaging design in the Netherlands, Germany, France, and beyond.
Read article
Sustainable Packaging Trends 2026: What Brands Need to Know
EU Green Deal regulations, consumer demand for sustainability, and the design implications of transitioning to eco-friendly packaging materials.
Read article
Packaging Design for Amazon FBA Sellers: What You Must Get Right
Amazon's packaging requirements are strict and violations are expensive. Here's what every FBA seller needs to know about packaging design, poly bagging, and labeling.
Read article
How to Create a Print-Ready Packaging Dieline
What is a dieline, why does it matter, and what specifications must it meet for your printer? A complete technical guide for brand owners working with print suppliers.
Read article
CMYK vs Pantone in Packaging Design: What's the Difference and When to Use Each
Understanding the difference between CMYK process colour and Pantone spot colour, and why the choice matters enormously for packaging consistency and cost.
Read article
UK Labeling Requirements After Brexit: What Changed and What You Must Do
A comprehensive guide to UK-specific food and product labeling requirements post-Brexit, and what international brands selling into Great Britain need to know.
Read articleNeed a Packaging Designer Who Knows This?
7+ years, 300+ projects delivered. Get print-ready packaging, label, and brand identity design, first draft within 48 business hours of brief approval.
Chat on WhatsApp
* First draft within 48 business hours · Reply within 4 business hours · Fixed quote within 24 hours
