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Packaging & Label Design for Brands in Mexico

Mexico's population, estimated at roughly 131–133 million in 2026, and its deep USMCA trade integration with the US and Canada mean Mexico City- and Guadalajara-based brands must navigate COFEPRIS-regulated Spanish-language labels alongside Mexico's mandatory front-of-pack NOM-051 black octagonal warning seals (excess sugar, calories, sodium, trans fat, saturated fat), a system stricter than most Latin American countries and one still being actively revised: in December 2025 the Ministry of Economy opened public consultation on PROY-NOM-051-SE/SSA1-2025, a proposal to tighten the thresholds that trigger a warning seal. Automotive remains the dominant design-adjacent export sector: the industry drew $9.26 billion in new investment across 204 projects in 2025 and accounted for 31.4% of Mexico's $193.9 billion in total exports in 2024. Mexico's avocado sector, concentrated in Michoacán (68% of national production), is a second major design-commissioning category: exports hit a record $4 billion in 2025 on 1.34 million tonnes shipped, giving Mexico roughly 40% of global avocado trade.

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Mexico Packaging Regulations

NOM-051-SCFI/SSA1-2010 (as amended in 2020) mandates front-of-pack black octagonal 'EXCESO EN' (excess in) warning seals; a further revision, PROY-NOM-051-SE/SSA1-2025, published for consultation on 5 December 2025, proposes recalibrating the sugar/sodium/fat/calorie thresholds that determine when a seal is required, so brands should confirm current seal triggers before finalising Mexico-bound artwork rather than relying on the 2020 criteria alone. COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios) registers food, pharmaceutical, and cosmetic products, working alongside PROFECO (consumer protection) on NOM-051 enforcement. Labels must be in Spanish. Tequila carries a GI regulated by the CRT (Consejo Regulador del Tequila); Mezcal's equivalent body, COMERCAM (Consejo Mexicano Regulador de la Calidad del Mezcal, founded 1997 and officially recognised by Mexico's Secretaría de Economía), regulates the Mezcal Denomination of Origin, spanning Oaxaca, Guerrero, San Luis Potosí, Zacatecas, Durango and parts of Guanajuato, Michoacán and Puebla.

Key Industries in Mexico

Automotive manufacturing and nearshoring (USMCA supply chain, $9.26 billion invested in 2025), tequila (CRT) and mezcal (COMERCAM) export, pharmaceutical (generic drugs), avocado export (Michoacán, 40% of world trade, a record $4 billion in 2025), and silver mining.

Services for Mexico Clients

Browse the full range of our graphic design services, from labels and boxes to logos, print and digital, all delivered print-ready for brands in Mexico.