Scoopy
Five ice cream cup flavour variants that make every scoop look like a celebration.
The Challenge
Scoopy needed five distinct ice cream cup designs for their flavour range that communicated each flavour's personality while maintaining a cohesive brand system.
Design Process
Designed five cup variants with flavour-specific colour palettes, bold typography, and the Scoopy brand mascot as a unified system with distinct flavour identities.
Design Showcase
The Result
The five-flavour cup range launched with strong visual impact across Scoopy's retail and food service channels.
“Every cup looks amazing. Kids and adults both love picking their flavour.”
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