BioPlus Luxe
Anti-aging serum box packaging that positions BioPlus Luxe in the premium skincare tier.
The Challenge
BioPlus Luxe needed their Skin Serum box to communicate luxury, clinical efficacy, and ingredient integrity to compete with established premium skincare brands.
Design Process
Designed a white and kraft two-tone box with gold foil details, clean typography, and concise benefit copy. Anti-aging callouts were prominently featured without cluttering the premium aesthetic.
The Result
The packaging elevated perceived value, supporting a higher retail price and positive reception from boutique skincare stockists.
“It looks like it belongs next to La Mer. Exactly the positioning we needed.”
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