Packaging & Label Design for Brands in Madagascar

Madagascar supplies roughly 75–80% of the world's vanilla (Bourbon vanilla, cultivated primarily in the Sava region around Sambava and Antalaha), making Antananarivo-based vanilla exporters the price-setters for the global flavour and fragrance industry, with spot vanilla prices experiencing extreme volatility (peaking above USD 600/kg in 2018 before collapsing to USD 40–60/kg range in 2021–22 due to a combination of record harvests, COVID demand shifts, and speculation). Ylang-ylang essential oil (used in Chanel N°5 and other prestige fragrances) is also a major export, alongside cloves, pepper, and rosewood-derived essential oils, the last of which is subject to CITES controls given rosewood's endangered status and Madagascar's past illegal logging controversies. The EU Deforestation Regulation (EUDR, Regulation 2023/1115), which will affect cocoa, coffee, palm oil, and timber supply chains, adds new due diligence obligations for EU importers of Malagasy coffee and timber.