Royal Meva
Premium, natural logo for Royal Meva, a dry fruit brand whose name pairs "Meva" (dry fruit) with the "Royal" standard of quality it refuses to compromise on.
The Challenge
"Meva" means dry fruit, and "Royal" reflects the standard the brand refuses to compromise on. Royal Meva wanted a logo that carries that royal positioning while staying warm, natural and honest, matching its mission to bring hand-graded, honestly packed dry fruits to every household and its ambition to become one of Pakistan's most trusted dry fruit brands and an export name across the Gulf.
Design Process
Designed a confident rounded wordmark with an almond and cashew icon framed by fresh green leaves, symbolising the natural dry fruit at the heart of the brand. A sweeping underline runs from the "y" into the tagline "The Royal Choice of Goodness". The warm, earthy palette of deep maroon, cream, forest green and near-black, with nut-brown and leaf-green accents, gives a premium feel that stays natural.
Design Showcase
The Result
A premium, natural brand mark shown on maroon, cream, green and near-black backgrounds, and carried onto the Royal Meva pouch packaging.
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