Scoopy
Chill Different — a complete ice cream brand identity from wordmark to billboard that makes Scoopy unmissable.
The Challenge
Scoopy needed a full brand identity system — wordmark, icon, colour variants, and billboard presence — that would make them the standout ice cream brand in Pakistan.
Design Process
Designed the Scoopy wordmark in a clean, fresh pink with a playful blue splash graphic, developed the brand icon and favicon, created colour variant applications, and produced a billboard mockup demonstrating the Chill Different positioning.
Design Showcase
The Result
Scoopy launched as a visually cohesive brand across physical and outdoor channels, with the Chill Different tagline establishing a unique voice in the ice cream category.
“Scoopy looks and feels like a proper brand now. The billboard alone drives customers to our stores.”
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