Ele's Cookies
Elephant chef mascot logo that gives Ele's Cookies an irresistible personality across every brand touchpoint.
The Challenge
Ele's Cookies needed a mascot logo that would give the brand a distinctive, memorable personality — one that would translate from packaging to social media to the app.
Design Process
Created the Ele's Cookies elephant chef mascot in purple and pink brand colours, with the Est. 2021 founding stamp and a fun, approachable illustration style that scaled across all brand applications.
The Result
The Ele's Cookies mascot became the brand's most recognisable asset, driving consistent brand recognition across packaging, digital, and social channels.
“The elephant chef is Ele's. Everyone who sees it immediately connects it to our brand.”
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