Funchi
Pizza mascot brand identity with character, attitude, and a colour system built for food-court dominance.
The Challenge
Funchi needed a brand identity — logo mascot, colour system, and signage — that would give their pizza restaurant personality and stand-out power in competitive food-court environments.
Design Process
Created the Funchi pizza mascot: an animated pizza slice with sunglasses, vibrant personality, and bold yellow and purple colour blocking. Applied the identity across the logo, signage mockup, and restaurant branding.
Design Showcase
The Result
The Funchi brand identity gave the restaurant a distinctive, Instagram-worthy visual language that drove foot traffic and social sharing from day one.
“Everyone knows Funchi because of the mascot. It is our best marketing asset.”
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