WireHub
Type-C USB cable stand-up pouch that signals quality in a commodity-driven electronics category.
The Challenge
WireHub needed packaging for their Type-C USB cable that would stand out in the cluttered electronics accessories market and justify a premium price point.
Design Process
Designed a sleek black stand-up pouch with technical callouts, compatibility icons, and a clean product window using a dark, modern aesthetic to signal quality.
The Result
The pouch distinguished WireHub's cable from generic alternatives at point of sale, supporting a higher retail price position.
“Finally packaging that looks as good as the product inside.”
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