Saltease
Pink Himalayan Salt stand-up pouch that turns a pantry staple into a premium shelf hero.
The Challenge
Saltease needed a stand-up pouch that differentiated their Pink Himalayan Salt in the premium grocery segment against heavily branded competitors.
Design Process
Created a clean, premium pouch with a rose-pink colour palette, mountain imagery, and bold product callouts balancing shelf visibility with a premium natural aesthetic.
The Result
The pouch launched in specialty grocery retail with strong sell-through driven by its shelf presence and premium positioning.
“It stands out beautifully on the shelf. Exactly the premium look we were going for.”
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