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Packaging & Label Design for Brands in Georgia

Georgia's wine export industry recorded its strongest-ever year in 2024, shipping approximately 95 million litres valued at $276 million to 72 countries, a 6–7% increase year-on-year, with the EU (Poland, Germany, UK), USA, and UAE among the fastest-growing markets and key grape varieties Rkatsiteli and Saperavi gaining international premium positioning. The country's position as a Black Sea transit corridor between Europe and Asia sustains additional packaging demand in mineral water, hazelnuts, and ferroalloys. Borjomi mineral water, following a 2022 production suspension and Georgian government nationalisation caused by EU/UK sanctions on its Alfa Group-linked ownership, has refocused exports toward Central Asian and EU markets after its Russia business effectively closed. Packaging for the domestic Georgian market must comply with Government Resolution No. 301 on the Provision of Food Information to Consumers, which mirrors EU FIC standards and mandates Georgian-language labelling.

Georgia Packaging Regulations

Georgian domestic food labelling is governed by Government Resolution No. 301 on the Provision of Food Information to Consumers, adopted in alignment with EU FIC Regulation (EU) 1169/2011; all labels for domestic retail must be in Georgian. The pharmaceutical sector is regulated by the LEPL Agency for Regulation of Medical and Pharmaceutical Activities (ARMPA), operating under the Ministry of Health, 'APPA' and 'MEPHA' are not current or correct names for this body. Georgian wine exports to the EU must comply with EU wine appellation regulations; the country holds 30 Protected Designation of Origin (PDO) wine appellations concentrated in the Kakheti region. The qvevri clay vessel holds Protected Geographical Indication (PGI) status in Georgia, registered in 2021.

Key Industries in Georgia

Wine export (95 million litres, $276 million in 2024; key varieties: Rkatsiteli, Saperavi; 30 PDO appellations); Borjomi and other mineral waters; hazelnuts; manganese and ferroalloys; and trans-Caucasian transit corridor logistics.

Services for Georgia Clients

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