Nexgistic
Brand identity for Nexgistic, an international logistics company: a bold red-orange mark, Neue Haas Grotesk typography and a full set of fleet, stationery and campaign applications.
The Challenge
Nexgistic, an international logistics company, needed an identity that feels fast, reliable and modern, and that works at every scale from a business card to a shipping container.
Design Process
Designed a forward-pointing chevron mark in red-orange with a custom wordmark, set in Neue Haas Grotesk on a black, charcoal and white palette. The system was applied to shipping containers, trucks, a freight train and aircraft livery, plus business cards, letterhead, invoices, uniforms, a smartwatch screen, merchandise and social and billboard campaigns built around lines like "Built for movement. Built to deliver."
The Result
A complete, consistent brand system covering the logo, colours, typography, fleet livery, stationery and campaign templates.
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