Packaging & Label Design for Brands in Yemen

Yemen (population approximately 33 million) has been in the grip of civil war since 2014–2015, when Houthi (Ansar Allah) forces seized the capital Sana'a and the Saudi-led coalition intervened with airstrikes to restore the internationally recognised government; the conflict has created one of the world's worst humanitarian crises, with approximately 21 million people (two-thirds of the population) requiring humanitarian assistance. Yemen has two competing governments: the Houthi administration in Sana'a (northern Yemen, controlling most population centres) and the internationally recognised Presidential Leadership Council (PLC) in Aden (southern Yemen). Despite the conflict, Yemen's specialty coffee and honey continue to reach international markets through Gulf intermediary networks: Yemeni coffee (Coffea arabica from the ancient mountain terraces of Haraaz, Bani Mattar/Mattari, Haimi, Ismaili, and Harasi regions) is among the world's most historically significant and highest-priced specialty coffees, Yemen is widely considered the birthplace of commercial coffee cultivation, and its distinctive dry-processed natural beans (qishr husk included in some preparations) command extraordinary premiums. Yemeni Sidr honey (from Ziziphus spina-christi/Christ's thorn jujube, harvested in Hadramout's Wadi Doan and Wadi Hadramaut valleys) sells at USD 200–500+ per kilogram in Gulf and European specialty markets.